EuropeActive participated in the ANIF National Conference at the Rimini Wellness which confirmed to be one of the largest show dedicated to fitness in the world. The 13th edition hosted 400 companies, 200 conferences, 1500 hours of workout lessons and thousands of visitors. This success is also due to the growth (ca. 4%) of the Italian health and fitness market which currently involves 5.32 million members with an annual revenue of more than 2 billion euros.
At the ANIF conference on 1st June, 2018, EuropeActive presented the National Fitness Days campaign for the European Week of Sport 2018 and the EU Funded project Let’s #BEACTIVE developed in collaboration a.o. with Technogym. We hope that many Italian fitness clubs will join our campaigns to establish synergies to show how our sector is important to make more people more active more often.